Open Letter To Michelle Dewberry and the people of Chiconomise
Whilst aimlessly surfing the web the other day, I came across your new venture,Â chiconomise. Â I have to confess I would have expected more from someone who made it through the gruelling self flagulation which is the apprentice. Â The nation expected great things from you, Michelle, is chiconomise your magnum opus?
On the positive side it’s great to see that you have not been idle, and I am a great fan of being entrepreneurial (agency is the engine of mental development as my old lecturer used to say). Â But why, oh why did you choose to launch a deals site? Â I am no great expert on running sites like these but I reckon that it must be pretty hard to make a living from affiliate schemes and advertising alone. Â No doubt it requires being really, really, really good at search engine optimisation and by the looks of things, you are not a scolar of the Google arts.
Having said that I think you have got some good content on the site and it’s great to see that you are making use of social media such as blogging and Twitter. Â For starters, here are some suggestions for what I’d do differently:
- Landing page for each brand. Â Currently most of your offers link straight to the destination website. Â Check out what My Voucher codes do, they have a page where all the offers from a particular brand are located. Â Bare in mind that in other ways My voucher codes are really annoying, like trying to flog me stupidly expensive advertising
- Improve your <title>s and meta data. Â Get the basics right, it can only increase your traffic
- Don’t use images as blog post titles. Â It may look cool, but Google can’t read them. Â And incidentally how am I supposed to subscribe to your blog, there does not appear to be an RSS feed.
- Start a forum. Â C’mon, you site is crying out for this
Bye for now,
You know I was thingking the same thing! Such a waste of a good business idea. I’m not from the UK so I wasnt familar with her and the competion but I love Fashion and signed up for the Newsletter – my goodness its a waste of my mailbox space and is embaracing to be in the same mailbox with newsletters from the likes of Refinery29 or even an online store like ASOS ( who does some of the best call to action newsletters out there).
Chicomise needs to step ups its game – any basic newsletter software can do so much better. They need to think big if they want to have a big impact. right now it just looks like its been run by a 16yr old girl doing it from her bedroom after school.
i think michelle is a busy business woman and not just responsible for chiconomoise so perhaps it is run from her bedroom – and thats not such a bad thing – the site I use most is http://www.moanaboutmen.com – that is run by two mums from their sofa – it is probably full of mistakes but lots of women love it!
er is that images instead of text in your own blog heading?!
clean up your own backyard first smartarse – although 'incidentally' it aint rocket science to use images and still have google read relevant text too