My Econsultancy report is published!

I’m sorry that I’ve been a bit silent for a while.  Part of the reason is that I have written a report for Econsultancy on the wonderful world of eCommerce.

The guide is about 100 pages long and is intended to be a summary of all the areas in which are required for selling online including:

  • Setting objectives
  • Project management
  • Finding a supplier
  • Skills and team
  • Implementation skills
  • Market research and product selection
  • Branding and design
  • Selecting an e-commerce platform
  • Online marketplaces
  • Accepting payments online
  • Online marketing strategy
  • Shopping comparison engines
  • Search engine marketing
  • Uploading data Web analytics
  • Usability and conversion
  • Fulfilment and customer service
  • Regulations
  • Customer retention

If you are interested in reviewing the guide (and thereby getting a free copy which usually goes for £150) please drop me a line.

Comment on “My Econsultancy report is published!”

  1. Excellent report, very useful and a mind boggling amount of work must have gone into it, which is why i didn't mind subbing you a cup of coffee!

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