Money supermarket vs. the rest


On the tube the other day I noticed an advert for which was comparing it with other insurance comparison sites.  This seemed to me a new development in the comparison engine market, comparison of the comparison sites, perhaps someone will produce a meta-shopping comparison site.  This ad showed that they got their customers a better deal for a very specific insurance search, no doubt not chosen at random. 

Comment on “Money supermarket vs. the rest”

  1. Nice site to show comparitions for heterogeneous products (from mobile phones to insurance services). Maybe too many popups.

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