Money supermarket vs. the rest
Aug-2007
On the tube the other day I noticed an advert for MoneySupermarket.com which was comparing it with other insurance comparison sites. This seemed to me a new development in the comparison engine market, comparison of the comparison sites, perhaps someone will produce a meta-shopping comparison site. This ad showed that they got their customers a better deal for a very specific insurance search, no doubt not chosen at random.
Nice site to show comparitions for heterogeneous products (from mobile phones to insurance services). Maybe too many popups.