Google Launches Search Query Performance report

Google has launched a search query performance report, which allows advertisers to see the actual search queries which triggered their ads.  It is about time that they introduced this feature as it will prove very useful for improving the relevancy of keywords, especially for businesses who cannot easily measure the ROI on their adwords spend.

Previously the only way to get at this information has been through an analytics package or a service like Hittail.com.  Helpfully it is not a service which is available through Google Analytics.