I noticed this text at the bottom of an eBay category list page earlier
More Info About Jewellery & WatchesLooking for a unique piece of jewellery for that special occasion? Maybe you need a wrist watch or some men’s jewellery? Or perhaps you’re about to pick out a diamond ring? eBay.co.uk has a wide range of all types of jewellery and watches. You may be looking for something sparkly – silver jewellery, a gold chain, gemstone watches, diamond rings, silver necklaces, diamond earrings, gold cufflinks or sapphire bracelets; diamond jewellery, gold jewellery, sterling silver jewellery – you’ll find them all on eBay.co.uk.Or you might prefer something less bling, like beads, pearls, costume jewellery, vintage jewellery or antique jewellery. Browse by product or by brand – have a look at the range of Rolex, Seiko, Breitling, Tag Heuer, Gucci, Swatch and Omega watches for sale. And remember to buy the accessories you need – a spare watch battery at a discount price, a special jewellery box to complement a gift, a gem brooch to go with the gem necklace. Whether you’re looking to buy a fine diamond ring, an ethnic patterned jewellery box, some over the top costume jewels or just a simple silver choker, eBay.co.uk is the place to shop. Place a bid to get your favourite item at a discount price, or Buy It Now before someone else snaps it up! Whatever your style, whatever your budget, find beautiful jewellery, watches and accessories on eBay.co.uk. |
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It looks as through eBay is resorting to keyword spamming to pick up more natural search results.

Maybe this is why eBay (UK, at least) has been so massively downgraded in Google results recently?