Writing
Here is a selection of articles and reports I have written:
Selling online: A how to guide for small business
110 pages of exceptional advice on how to set up an online business. Features advices on the following areas:
- Project management
- Market research and product selection
- Branding and design
- Selecting an e-commerce platform
- Online marketplaces
- EBay
- Amazon
- Online storefront
- Accepting payments online
- Online marketing strategy
- Search engine optimisation
- Paid search
- Shopping comparison engines
- Social media
- Display advertising
- Affiliate marketing
- Web analytics
- Usability and conversion
- Email marketing
- Fulfilment and customer service
Strictly speaking to read this report you have to be a member of Econsultancy. However if you want to review it on a blog of
Fallacy of the great idea
Many entrepreneurs don’t ever start a business as they think that a new business needs to be groundbreaking. Nothing is further from the truth. This manifesto attempts to make a persuasave argument for the merits of creating simple, low risk businesses.
Down load it at Changethis
Other Articles
I have been published on several major blogs including:
How to develop an iPhone app on a budget for Mashable
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