iA


Writing

Here is a selection of articles and reports I have written:

Selling online: A how to guide for small business

110 pages of exceptional advice on how to set up an online business.  Features advices on the following areas:

  • Project management
  • Market research and product selection
  • Branding and design
  • Selecting an e-commerce platform
  • Online marketplaces
  • EBay
  • Amazon
  • Online storefront
  • Accepting payments online
  • Online marketing strategy
  • Search engine optimisation
  • Paid search
  • Shopping comparison engines
  • Social media
  • Display advertising
  • Affiliate marketing
  • Web analytics
  • Usability and conversion
  • Email marketing
  • Fulfilment and customer service

Strictly speaking to read this report you have to be a member of Econsultancy.  However if you want to review it on a blog of

Fallacy of the great idea

Fallacy of great idea

Many entrepreneurs don’t ever start a business as they think that a new business needs to be groundbreaking.  Nothing is further from the truth.  This manifesto attempts to make a persuasave argument for the merits of creating simple, low risk businesses.

Down load it at Changethis

Other Articles

I have been published on several major blogs including:

How to develop an iPhone app on a budget for Mashable