Comments on: Writing a Search Engine Optimised Press Release http://www.trevorginn.com/writing-a-search-engine-optimised-press-release/ Fri, 12 Mar 2010 04:16:31 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Danny Brown http://www.trevorginn.com/writing-a-search-engine-optimised-press-release/comment-page-1/#comment-63314 Danny Brown Sun, 07 Sep 2008 22:34:01 +0000 http://www.trevorginn.com/?p=390#comment-63314 Informative post for anyone unfamiliar with the difference between traditional press releases and search engine optimized ones. However, I'd have to disagree on a couple of points: * Keyword percentage should always be between 2-4% for maximum effect - anything more than that will just appear spammy. It'll probably read like it was made specifically for SEO purposes as well, as opposed to an actual press release. * You should have a sub-header in-between the main headline and the press release body. This is ideal for grabbing your target audience even more (after a strong lead-in headline). Too often people confuse a summary with a sub-header. Otherwise, good info. Additionally, you can use your press release URL to include two of your optimized keywords. Although the free press release sites you mention are okay and do a decent enough job, I'd also always recommend using a service like the $200 SEO Visibility package from PRWeb - I've had excellent results from my clients using this package. Informative post for anyone unfamiliar with the difference between traditional press releases and search engine optimized ones.

However, I’d have to disagree on a couple of points:

* Keyword percentage should always be between 2-4% for maximum effect – anything more than that will just appear spammy. It’ll probably read like it was made specifically for SEO purposes as well, as opposed to an actual press release.

* You should have a sub-header in-between the main headline and the press release body. This is ideal for grabbing your target audience even more (after a strong lead-in headline). Too often people confuse a summary with a sub-header.

Otherwise, good info. Additionally, you can use your press release URL to include two of your optimized keywords.

Although the free press release sites you mention are okay and do a decent enough job, I’d also always recommend using a service like the $200 SEO Visibility package from PRWeb – I’ve had excellent results from my clients using this package.

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