Comments on: Why Brands should sell on eBay and Amazon http://www.trevorginn.com/why-brands-should-sell-on-ebay-and-amazon/ Fri, 12 Mar 2010 04:16:31 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Bricks & Mortar http://www.trevorginn.com/why-brands-should-sell-on-ebay-and-amazon/comment-page-1/#comment-67276 Bricks & Mortar Thu, 16 Jul 2009 22:36:12 +0000 http://www.trevorginn.com/?p=510#comment-67276 Brands do have good reason to control the distribution of their products. A dedicated dealer network is built by a company to promote, sell, setup and service a product. Cutting sales from those dealers devalues the product line that they have helped to build. Once dealers see a loss in value for selling a product, they will move on to other product lines. The Brand then loses the people that can service problems, promote their products and keep their Brand growing. Try getting service from an ebay store, if that merchant is even selling the product any more. The brands that figure out that protecting their dealers is a wise move are those that will thrive. Brands do have good reason to control the distribution of their products. A dedicated dealer network is built by a company to promote, sell, setup and service a product. Cutting sales from those dealers devalues the product line that they have helped to build. Once dealers see a loss in value for selling a product, they will move on to other product lines. The Brand then loses the people that can service problems, promote their products and keep their Brand growing. Try getting service from an eBay store, if that merchant is even selling the product any more.

The brands that figure out that protecting their dealers is a wise move are those that will thrive.

]]> By: Consignment Pal Resale Directory http://www.trevorginn.com/why-brands-should-sell-on-ebay-and-amazon/comment-page-1/#comment-67274 Consignment Pal Resale Directory Wed, 15 Jul 2009 16:15:50 +0000 http://www.trevorginn.com/?p=510#comment-67274 1. "There is no way they can stop the sale of second hand items" Agree. Many resale and consignment brick & mortar shops depend on eBay for selling new and higher end products. 2. The free multi-channel marketing exposure for the "Brand" means new customers buying at "introductory discount" prices they can afford. Just think of it as a sale. Once the new customers get hooked on the better quality, style, and features, they may pay retail next time. 1. “There is no way they can stop the sale of second hand items” Agree. Many resale and consignment brick & mortar shops depend on eBay for selling new and higher end products.

2. The free multi-channel marketing exposure for the “Brand” means new customers buying at “introductory discount” prices they can afford. Just think of it as a sale. Once the new customers get hooked on the better quality, style, and features, they may pay retail next time.

]]>