BT are onto a good idea with this offering, which has been around for a while now. However they have missed, or at best are missing, the boat in terms of functionality.
With its blogs, videos and recommendations, BTspace is trying to combine social media functionality with a simple way for businesses to get online. Whilst I think that there is room in the marketplace for some sort of MySpace for business which creates some sort of social experience around business listings, tradespace’s functionality is very limited. The service is very static and does not have the facility for content to be drawn from elsewhere. This is very much the trend at the moment e.g. Friendfeed, plaxo and facebook.
Presumably there are some companies out there who would appreciate a simple way of creating a web presence, however for businesses which already use blogs and trade online, are they really going to duplicate their content on Tradespace. Take the products and service section for example, is anyone already selling online really going to go through the laborious process of listing all their items here if they all ready sell them elsewhere. This is where a link to eBay or Amazon would be useful.
On an optimisation point, as ever with these services the platform does not give access to the the <title>. A way I always get round this is by changing the company name from to something like “Vendlab – online marketing consultancy” to get some extra keyword in there.If you found this post useful, why not buy me a coffee!