Thoughts on Amazon Seller Central
Hello Baby has been selling on Amazon through seller central for a few months now and I thought I would share some findings.
The postage functionality on seller central is limited as postage is set by rule and not on a per item basis. Â Postage rules can be created in two ways
- By weight.
- By price band
The problem with these is that that the rules are never perfect. Â Postage defined by weight is not linear after about 2kg e.g. the rate for 10kg is not five times the rate for 2kg so this does not work if a seller has heavy items to sell. Â Defining postage by weight works a bit better, but does not work for expensive by light items. For example I sell some prams which cost about Â£50 and weigh 7kg and some changing bags which cost about Â£50 and weigh about 1kg. Â Using the banded rule both have to be charged at the same postage.
Another annoying feature is that there is not way of excluding items from international postage. Â If any items is offered to a region, then all items must be offered.
After eBay’s fee structure change, Amazon fees are looking pretty expensive. Â In the (very soon to be) past, due to eBay’s listing fees and frequently low sell through rates, for cheaper items amazon fees tended to be lower but overtake eBay as prices increased. Â With eBay all but removing the listing fee, amazon fees are looking pretty high by comparison.
It would be nice to bring some more branding into Amazon so that people know that they are buying from a third party seller and not Amazon. Â Some sellers seem to have a customised storefront (e.g. Mums the word) but it is not clear to me how this is created. Â It is perhaps a legacy of z-shops and not available to new sellers.
Selling on Amazon is about getting into the blue buy box on the product profile page. Â Getting into this box depends on the following
- Price (including both product price and postage)
- Customer service (i.e. feedback, refund rate and a-z claim rate)