Things to go in packages
I’ve been recentlyÂ pondering things which we could put in our outgoing packages. Â Here are my thoughts:
Some people think these are a bit outmoded, but I am a fan of the paper invoice. Â It gives the customer something to hold onto after the sale in case they need to contact us or send the product back. Â We print our return information on the invoice which should (theoretically) reduce customer service queries.
I was at a customer day recently and all the exhibitors were giving away mountains of freebies (seeÂ Quality Logo ProductsÂ for examples). Â I think this could be quite expensive but would have the advantage of advertising our glorious company from then on. Â Hard to measure how effective this would be though.
For a while we sent out a postcard flyer in the package which had a discount code. Â Send out 10000 and didn’t get used once!
Blank picture for kid to fill in
One of our suppliers has a gallery for customer’s kids pictures on their website where they invite customers to send in their little darling’s doodles. Â We printed a blank frame on the back of our invoices inviting kids to scan in their completed design and get a certificate saying the picture had been accepted. Â Nice idea which didn’t get much response but we might try it again some time.
My brother received a package through the post with a free chocolate bar in it. Â He really loved it though I could see this being expensive as we send out about 5000 packages a month
What have your experiences been?