Comments on: Orange’s ‘I am’ campaign – SEO disaster! http://www.trevorginn.com/oranges-i-am-campaign-seo-disaster/ Fri, 12 Mar 2010 04:16:31 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Jon http://www.trevorginn.com/oranges-i-am-campaign-seo-disaster/comment-page-1/#comment-66722 Jon Fri, 12 Dec 2008 10:39:16 +0000 http://www.trevorginn.com/?p=374#comment-66722 This just came up in conversation over at FUDWatch.co.uk and I thought, why not see how orange are doing for "I am" now. And yes, they are now no.1 (at least from where I am sitting, in the UK). http://www.google.co.uk/search?hl=en&q=i+am&meta= This just came up in conversation over at FUDWatch.co.uk and I thought, why not see how orange are doing for “I am” now. And yes, they are now no.1 (at least from where I am sitting, in the UK).

http://www.google.co.uk/search?hl=en&q=i+am&meta=

]]> By: Tom Hardy http://www.trevorginn.com/oranges-i-am-campaign-seo-disaster/comment-page-1/#comment-66706 Tom Hardy Wed, 26 Nov 2008 11:18:22 +0000 http://www.trevorginn.com/?p=374#comment-66706 I think the campaign is exceptional. I agree it isn't the most direct but its sentiment is perfectly clever. Enabling individualism. Exactly what the market wants (perhaps better termed as sefishness and "i want it now, in my way!"). The "search for I am" online isn't the point. It really isn't. Its about a way of thinking. Orange will help enable you do what ever you want to do... search where you want to search. Maybe you want to look at out campaign site... maybe you dont. Just do what you want to do. "At Orange we dont mind". Very brave admittedly, but a fantastic demonstration of new thinking, years ahead of most of the market. 5 years time i can see b2b market cottoning on. (If capitalism still exists!) I think the campaign is exceptional. I agree it isn’t the most direct but its sentiment is perfectly clever. Enabling individualism. Exactly what the market wants (perhaps better termed as sefishness and “i want it now, in my way!”).

The “search for I am” online isn’t the point. It really isn’t. Its about a way of thinking. Orange will help enable you do what ever you want to do… search where you want to search. Maybe you want to look at out campaign site… maybe you dont. Just do what you want to do. “At Orange we dont mind”. Very brave admittedly, but a fantastic demonstration of new thinking, years ahead of most of the market. 5 years time i can see b2b market cottoning on. (If capitalism still exists!)

]]> By: Philip Sheppard http://www.trevorginn.com/oranges-i-am-campaign-seo-disaster/comment-page-1/#comment-64973 Philip Sheppard Mon, 06 Oct 2008 12:23:23 +0000 http://www.trevorginn.com/?p=374#comment-64973 Interesting article... I completely missed the point of the Orange Ad even though it kept my attention throughout the whole ad and had some feel good factor to it, none of which really made me want to buy Orange. Didn't even think of searching for "I am", and not too sure if I want to now :) I disagree though, in that I always thought the "The future is Orange" was one of the best slogans ever made. Four words which anyone can quote to you and identifies the brand too. Somewhat ominous too, made you think they were going to take over the world :) Just my two cents.... Phil Interesting article… I completely missed the point of the Orange Ad even though it kept my attention throughout the whole ad and had some feel good factor to it, none of which really made me want to buy Orange.

Didn’t even think of searching for “I am”, and not too sure if I want to now :)

I disagree though, in that I always thought the “The future is Orange” was one of the best slogans ever made. Four words which anyone can quote to you and identifies the brand too. Somewhat ominous too, made you think they were going to take over the world :)

Just my two cents….

Phil

]]> By: Act on CO2 search engine results | http://www.trevorginn.com/oranges-i-am-campaign-seo-disaster/comment-page-1/#comment-64262 Act on CO2 search engine results | Thu, 25 Sep 2008 20:02:33 +0000 http://www.trevorginn.com/?p=374#comment-64262 [...] on from my comments on The Orange I am campaign the other week, I was interested to see that Act on CO2, a government [...] [...] on from my comments on The Orange I am campaign the other week, I was interested to see that Act on CO2, a government [...]

]]> By: Andy Geldman http://www.trevorginn.com/oranges-i-am-campaign-seo-disaster/comment-page-1/#comment-62343 Andy Geldman Tue, 26 Aug 2008 18:07:51 +0000 http://www.trevorginn.com/?p=374#comment-62343 Orange has always run these obtuse ad campaigns, since their original "the future is orange". Personally, I can't stand their ads. They don't make sense, and don't tell me why I should buy Orange. Anyway, rant over. They are probably happy to pay PPC rates to advertise on "i am". It's not a competitive phrase and probably peanuts in cost compared to the main ads. Orange has always run these obtuse ad campaigns, since their original “the future is orange”.

Personally, I can’t stand their ads. They don’t make sense, and don’t tell me why I should buy Orange.

Anyway, rant over. They are probably happy to pay PPC rates to advertise on “i am”. It’s not a competitive phrase and probably peanuts in cost compared to the main ads.

]]> By: trevor http://www.trevorginn.com/oranges-i-am-campaign-seo-disaster/comment-page-1/#comment-62164 trevor Sun, 24 Aug 2008 16:47:09 +0000 http://www.trevorginn.com/?p=374#comment-62164 The fact that SEO cannot guarantee positions means that inviting people to search for a term is perhaps a risky strategy, this was really my point The fact that SEO cannot guarantee positions means that inviting people to search for a term is perhaps a risky strategy, this was really my point

]]> By: Jon http://www.trevorginn.com/oranges-i-am-campaign-seo-disaster/comment-page-1/#comment-62163 Jon Sun, 24 Aug 2008 15:40:21 +0000 http://www.trevorginn.com/?p=374#comment-62163 I really do not understand how "SEO professionals" can ever guarantee results. They can do everything that they believe to help get to the top spot, but I think that what works for one industry / keywords / domain will not work for others. The fact the i-am-bored.com sits at no.1 is really no surprise, as for less competitive or generic keywords, the right domain name can be as useful as 100's of links. But saying that, how long is this campaign? Orange could make it to no.1 if they plan on using this domain for several years. But if it is jsut a throw away gimmicky campaign, then it will probably fail in the SE's for "I am". Also, "i am everyone" is no.1 as is "orange", so they have certainly been doing something right. But was the campaign a disaster? There is no such thing as bad publicity in this game. If SEO experts keep blogging about it, and linking to the site, the campaign will quickly become a success! No-one in their right mind would ever search for "I am" unless invited anyway. I really do not understand how “SEO professionals” can ever guarantee results. They can do everything that they believe to help get to the top spot, but I think that what works for one industry / keywords / domain will not work for others. The fact the i-am-bored.com sits at no.1 is really no surprise, as for less competitive or generic keywords, the right domain name can be as useful as 100’s of links.

But saying that, how long is this campaign? Orange could make it to no.1 if they plan on using this domain for several years. But if it is jsut a throw away gimmicky campaign, then it will probably fail in the SE’s for “I am”. Also, “i am everyone” is no.1 as is “orange”, so they have certainly been doing something right.

But was the campaign a disaster? There is no such thing as bad publicity in this game. If SEO experts keep blogging about it, and linking to the site, the campaign will quickly become a success! No-one in their right mind would ever search for “I am” unless invited anyway.

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