I’m sorry that I’ve been a bit silent for a while.  Part of the reason is that I have written a report for Econsultancy on the wonderful world of eCommerce.

The guide is about 100 pages long and is intended to be a summary of all the areas in which are required for selling online including:

• Setting objectives
• Project management
• Finding a supplier
• Skills and team
• Implementation skills
• Market research and product selection
• Branding and design
• Selecting an e-commerce platform
• Online marketplaces
• Accepting payments online
• Online marketing strategy
• Shopping comparison engines
• Search engine marketing
• Uploading data Web analytics
• Usability and conversion
• Fulfilment and customer service
• Regulations
• Customer retention

If you are interested in reviewing the guide (and thereby getting a free copy which usually goes for £150) please drop me a line.

If you found this post useful, why not buy me a coffee!