Money supermarket vs. the rest
On the tube the other day I noticed an advert for MoneySupermarket.com which was comparing it with other insurance comparison sites. This seemed to me a new development in the comparison engine market, comparison of the comparison sites, perhaps someone will produce a meta-shopping comparison site. This ad showed that they got their customers a better deal for a very specific insurance search, no doubt not chosen at random.
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September 20th, 2007 at 10:59 am
Nice site to show comparitions for heterogeneous products (from mobile phones to insurance services). Maybe too many popups.