On the tube the other day I noticed an advert for MoneySupermarket.com which was comparing it with other insurance comparison sites.  This seemed to me a new development in the comparison engine market, comparison of the comparison sites, perhaps someone will produce a meta-shopping comparison site.  This ad showed that they got their customers a better deal for a very specific insurance search, no doubt not chosen at random. 

This entry was posted on Sunday, August 19th, 2007 at 12:18 pm and is filed under shopping comparison. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.