I’ve been doing some research into the social media uptake of major online retailers and usage is patchy to say the least. Â Here is a list of the top online retailers in the UK taken from Hitwise. Â If I have missed out any features, this is because they are hard to find!
|Marks & Spencer||x|
I was particularly surprised at the low take up of blogs. Â Don’t Argos, Tescos et al realise that blogs are great for driving traffic and connecting with customers. Â Take up of twitter is high, but even sites like Debenhams and M&S who use twitter do not display it anywhere on their websites. Â Tesco have a twitter account but have only tweeted once, last april. Â Debenhams have a blog, twitter account and facebook page but you would never know that from their webpage.
Best in class is Top Shop with well advertised social media profiles containing quality content.