Comments on: eBay store Design – Does it help?

By: Noel

Noel — Wed, 12 Aug 2009 16:40:47 +0000

A professionally designed home page does have the potential to confuse or distract visitors, ONLY if it is designed without giving a thought to the user’s perspective. This generally happens when a “designer” designs the storefront without consulting an ebay expert, who actually understand the buyer’s perspective better.
Sometimes, the general ebay store works and in some other cases, a lot of design works well for clients. Design is particularly important when you want to brand yourself, especially when you sell luxury items.
And, to be honest, it is your listings that drive the sales. Based on our research, an ebay store gets less than 1% of the combined visitors that the listings get. This is based on an average of 1000 active listings. And this figure drops down drastically if sellers have more than 1000 listings.

By: Jags

Jags — Sat, 12 Apr 2008 17:40:01 +0000

I do not think that eBay store design has a -ve effect of visitors of a blog or a webpages…

It depends on what type of ebay adds are put in. One can easily integrate ebay adds to a blog post… What do you say about
adds seen at blogs like http://www.EGadgetBay.com/ http://www.YogaValue.com/ http://www.TumkurInfo.com/ just to mention few…

By: Debbie

Debbie — Thu, 19 Jul 2007 18:14:44 +0000

Oh, I’d love to tell you more about what I said, which I believe you grabbed from one of our newsletters.

The bottom line is that the sale is made or broken in the listing. Not all of the sellers who reported that their designs drove people away had not taken the items off the home page.

We approach eBay Store design differently than just about everybody else on the planet. We like it that way. We know that anybody who wants a Frooition “skin” should hire them, and anybody who wants our approach will hire us.

And the above comment has a point too. We find that it can be better to leave the eBay Store in a default design than to overdesign it. Overdesigning may get you an award, but more and more, we are seeing and hearing that it can make your traffic leave. I’d rather have a Store that works than one that wins an award.

By: Elizabeth

Elizabeth — Thu, 12 Jul 2007 09:44:07 +0000

I don’t think professional ebay shop design has a negative effect on buyers. Having been an ebay buyer for the last 7 years? in the days when ebay.co.uk did not exist I can vouch that I am an avid ebayer (OK I don’t shop anywhere else) What does put me off straight away is BAD ebay shop design. When only the header is being filled with html junk and the sellers ebay listings start way below the fold.
I do believe there is nothing in between, if you want to invest get yourself decent design for branding purposes. If not, stick with the ebay standard and a logo.
I designed my own bit part store :

http://stores.ebay.co.uk/Rubber-Girls-Boutique

I am a bad designer but it doesn’t detract from the normal eBay form, which keeps my customers comfortable and familiar. Professional ebay design is ebay’s version of Web 2.0, its new, its fresh and it can be darn funky and soon customers will be as comfortable with professional designed store as they normal eBay standard. I certainly don’t flinch.