Detailed Seller Rating Revealed
The other day eBay revealed detailed of the average rating being left on the eBay detailed seller ratings.
The detailed seller rating were supposed to enable sellers to give a fuller picture of the service that they received, and reward those that gave a truely excellent service. Here are the results:
|Bottom 10% of sellers||Bottom 25% of sellers||Median seller||Top 25% of sellers||Top 10% of sellers.|
|Item As Described||4.6||4.7||4.8||4.9||4.9|
|S & H Charge||4.3||4.5||4.6||4.7||4.8|
Looking at these figures it seems to me that detailed seller rating have the same problem as ordinary feedback, i.e. people normally giving high ratings and hence the score does not really give much indication of the quality of the service.
The difference between the 90th and 10th percentile for item as described is 0.4 i.e. an 8% difference. News is that eBay is going to be using DSRs to influence search results and PowerSeller Status. Whilst I applaud any way of prioritising eBay sellers which give a good service, is being 8% than the best worse a reason to start penalising the these sellers (i.e. those in the bottom 10%). Will this new system really separate out those who give truely awful service, or will it hit those who for some reason in a more difficult category (e.g. those who sell second hand items, who by there nature are more prone to problems).