Google has launched a search query performance report, which allows advertisers to see the actual search queries which triggered their ads.  It is about time that they introduced this feature as it will prove very useful for improving the relevancy of keywords, especially for businesses who cannot easily measure the ROI on their adwords spend.

Previously the only way to get at this information has been through an analytics package or a service like Hittail.com.  Helpfully it is not a service which is available through Google Analytics.

I recently passed my Google Adwords professional exam and so I though that I would share some knowledge of the exam, as there does not seem to be that much out on there on the web.

In general the exam was quite straight forward, apart from a few rather odd questions. For example, how does Google rename ad groups which you have you have the same name. This confused me because google does not allow you to do this, but unfortunately this was not one of the options.

Questions on the following topics did not appear in the test, which was annoying as I had spent ages revising them

• Google API
• Adwords Editor
• Google Analytics

All other sections, including selling adwords, were included.