Comments on: Act on CO2 Search Campaign http://www.trevorginn.com/act-on-co2-search-campaign/ Fri, 12 Mar 2010 04:16:31 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Pascale http://www.trevorginn.com/act-on-co2-search-campaign/comment-page-1/#comment-66668 Pascale Wed, 12 Nov 2008 18:52:48 +0000 http://www.trevorginn.com/?p=404#comment-66668 "Act on CO2" - and another Government 'offline push/online pull' campaign for the "Energy Saving Trust" (a radio advert which encourages a search on 'energy saving trust') were managed by the same agency. Infact, the same agency that were doing the PPC for Orange at the time - although not Orange SEO at that point. Possibly where Orange got the idea? Interesting to see that Orange rank no.2 for "i am" now. Google trends suggests that searches for "i am" in the UK have decreased http://trends.google.com/trends?q=i+am&ctab=0&geo=GB&geor=all&date=2008&sort=0 There was certainly no convincing peak around the time of the campaign launch (July 2008). “Act on CO2″ – and another Government ‘offline push/online pull’ campaign for the “Energy Saving Trust” (a radio advert which encourages a search on ‘energy saving trust’) were managed by the same agency.

Infact, the same agency that were doing the PPC for Orange at the time – although not Orange SEO at that point.

Possibly where Orange got the idea?

Interesting to see that Orange rank no.2 for “i am” now.

Google trends suggests that searches for “i am” in the UK have decreased

http://trends.google.com/trends?q=i+am&ctab=0&geo=GB&geor=all&date=2008&sort=0

There was certainly no convincing peak around the time of the campaign launch (July 2008).

]]> By: Kerry Dye http://www.trevorginn.com/act-on-co2-search-campaign/comment-page-1/#comment-65130 Kerry Dye Wed, 08 Oct 2008 14:37:21 +0000 http://www.trevorginn.com/?p=404#comment-65130 Act on CO2 is an older campaign, and I remember there being a few complaints about the gov. spending money on Adwords instead of giving out a URL. I didn't look at the time, but I took it to mean that they didn't rank organically. Act on CO2 is an older campaign, and I remember there being a few complaints about the gov. spending money on Adwords instead of giving out a URL. I didn’t look at the time, but I took it to mean that they didn’t rank organically.

]]> By: Preston http://www.trevorginn.com/act-on-co2-search-campaign/comment-page-1/#comment-64312 Preston Fri, 26 Sep 2008 21:42:01 +0000 http://www.trevorginn.com/?p=404#comment-64312 "result number 7 is very negative to the subject of global warming. Persumably a relative of Sarah Palin." Are you still in lower school on the playground? What a silly, nasty, unintelligent comment. “result number 7 is very negative to the subject of global warming. Persumably a relative of Sarah Palin.”

Are you still in lower school on the playground? What a silly, nasty, unintelligent comment.

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