Following on from my comments on The Orange I am campaign the other week, I was interested to see that Act on CO2, a government initiative is using the same tactic, but rather more successfully than Orange. A search for Act on CO2 will bring up the governments ‘act on Co2′ microsite which presumably is the intended result. Robin Good from Hitwise reports in this blog that the campaign has generated a large amount of traffic for the campaign.
- Its shorter
- It is a call to action, more direct that saying visit a website
- It shows a certain connection with the message of the phrase
- Give searchers the opportunity to investiage around the target site