Comments on Auctionbyte eBay Survey
Auction bytes have recently conducted a survey of eBay sellers. The survey produces some interesting, but contradictory results
General Malase. eBay sellers who took part in the survey said that only 38% (rising to 33% for top sellers) thought that they would be selling on eBay in 6 months time. It is clear from the survey that eBay sellers are not that impressed with eBay at the moment.
Lack of direction. Despite this desire to move off eBay there seems to be little idea of where to go. The survey found that 22% of eBay sellers also sold through a website, and only 22% were intending to do so in 6 months time and similar figures for Google base were 16% and 20%. In addition only around 10% of respondants used google adwords and 39% did no online marketing at all.
These figures would seem to suggest to me that, like the eBay strike, there is a lot of talk about deserting eBay and not much action. The largest group of respondants to the survey were sellers of collectionables (21%) for whom eBay is by far the best platform.
Despite the brouhaha around eBay shop fee increases, the number of shops in the US has actually increased over the last month. With eBay’s dominent position, especially in auctions, I think that a mass exodus is unlikely to happen.